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THE HISTORY
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OUR BEERS

In the 160+ years of Rahr's Beer, the brand has brewed a number of beer for a variety of drinkers.

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RAHR'S PREMIUM BEER GREEN BAY

1952

A lager for the pale beer drinkers.

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RAHR'S BEER PREMIUM- GREEN BAY

1951

A precursor to the above, this subdued label functioned as a marketing test for what would eventually become the 1952 red labeled Premium beer.

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RAHR'S BEER ORIGINAL - GREEN BAY

1933

This pre-cursor to the All Star beer was a nature-ripened extra pale beer with golden-amber color. The label design was a collaboration between Curly Lambeau and Henry Rahr the 3rd to be reminiscent of the Rahr's Green Bay labels before it. Prompting pre-prohibition memories for the post-prohibition beer lover.  

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SPECIAL BREW

1901 - 1913

Heavier malt base, full bodied, special aging and hops

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STANDARD

1901 - 1913

Original barley based, lighter malt flavor.

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CENTENNIAL

1913

Issued in honor of Commandant Oliver Hazard Perry one century after his naval victory against British forces in Lake Erie, this centennial brew was modeled after a 1.5in pin bearing the names of events in the immediate area. "A food tonic of exceptional fine quality" also for visitors, and bottles only.

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OLD FASHION

1919 to 1922

Second beer label of 1914 Rahr Brewing Company, prohibition,  1919 to 1922 and a similiar label for Neugo label.

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KOPPER VAT

A 1951 Premium beer for Kopper Vat Trucking and Kopper Vat Distributors, based in Forest Park, IL.

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ALL STAR - GREEN BAY PACKERS

1937 (February)

A brainchild of friends Curly Lambeau and Henry Rahr the 3rd, this beer was brewed in honor of the Green Bay Packers. “All Star” was a newly coined American football term at the time, reflective of the great number of "stars" (a rating scale) players on the Packer team. This "Kreusner-style beer was previously only available on draft after the 1935/36 season championship, was made available in bottles during 1937.

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ALL STAR

1938

Another All Star label used at the time of a partnership with the Green Bay Packers. All Star beer disappeared after 1941, Re-emerged in 1955 in a blue star can, under Green Bay brewing

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ALL STAR

A "flat" label used for rolling into cans. 1963 second issue in revival of "All Star" beer.

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WISCONSIN BELGIAN BREW

1963

A "new old world" dark brew based on a historically Belgian recipe for the Belgian population based in Green Bay WI. The red, black, and white colors are representative of the Belgian national colors. The neck label…"vive les belges" translates to “long live the Belgians".

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PORTER

A malty, dark, strong-ale sweet beer with increased hops for a "winter warmer" feeling. The phrase old stock implies this brew is the leftover from a standard stock brewing cycle -  a common method in the late 1800's. This porter beer is aged longer than the standard brew. This is a "strictly pure" brew implying a non-contaminated non-mixed brewing process. Fun fact: the label, which was mainly for barrels, bottles were a special order, then, if desired use label, contains an identity error - Henry Rahr & Sons was actually Henry Rahr & Co., The beer company was never officially "and Sons". This barrel label is 1880 after Henry and Fred took on more responsibilities at the brewery

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BOCK

1933 (seasonal)

Rahr's brewed bock beer since the beginning, and updated labels throughout time. This label is from the 1933 era.

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BOCK

1950 (seasonal)

Rahr's brewed bock beer since the beginning, and updated labels throughout time. This label is from the 1950's era.

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BOCK

1940 (seasonal)

Rahr's brewed bock beer since the beginning, and updated labels throughout time. This label is from the 1940's era.

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OLD IMPERIAL BOCK

1933 - 1946

Rahr's brewed bock beer since the beginning, and updated labels throughout time. This label was produced from 1933 to 1946, and used Old Imperial as the base. Later sunset in favor of the 1947 script label. 

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OLD IMPERIAL

1949 (June)

A Van Dyck recipe which was contract brewed by Rahr's of Green Bay for Gipps out of Chicago. This beer is not to be confused with the Van Dyck beer produced by Shawano Van Dyck whom also brewed a beer at the time.

VAN DYCK

1947 - 1950

The term “pale” was used to appeal to the new era beer drinkers coming out of prohibition. A lighter color and less full bodied beer with a longer aging process became more desirable.  The label uses script, not gothic lettering, which was also more appealing to this new wave of beer drinkers. With the government restrictions of 1946 imposed on beer ingredients, Old Imperial production was halted for a short period before reemerging in 1947 with this label.

1949

This was the beginning label for the Van Dyck brand, produced by Gipps. Soon after changed to the June 1949 label.

VAN DYCK

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OLD IMPERIAL

1933

A variation on the Old Imperial. A lighter color and less full bodied beer with a longer aging process became more desirable.  The label gothic lettering, which was more appealing prior to 1947 and ultimately sunset. 

 
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RAHR'S BLONDE ALE

2015

A revitalization of the previous red label before it, bringing deeper flavor. The  “Blonde Beer” is named after our beautiful and brilliant daughter-in-law, whom happens to have blonde hair. The recipe used was of exceptional quality, developed by an exceptional brewer, Tim at Tims Craft Brewing in Oshkosh, whom changed his recipe slightly for Henry Rahr V lager desired flavor.

BOCK

1901 - 1913

Rahr's brewed bock beer since the beginning, and updated labels throughout time. This label was produced for 1901 and after

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BADGER BRAND

1937 

Henry Rahr the 3rd purchased the Chilton Calumet Brewery February 1937 producing Badger Brand, which was brewed for approximately 5 months.

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HOLIDAY BREW

1960's

A special brew for the Christmas season in the greater Wisconsin region.

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CLASSIC RAHR'S GREEN BAY SYMBOL

Pre-1891

A label used throughout the history of Rahr's Green Bay in a variety of capacities. The sun implies glory and splendor, and the wheat means faithful, reflecting a dream that has been realized. Together, they symbolize all deeds will be faithful to ourselves and others. The round picture is of the bay of Green Bay with a sunset, a common symbol of Green Bay.

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FULL-BODIED

1901 - 1913

A full-bodied beer, heavy barley based recipe. 

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1934-1935

Second label to 1933 "Green Bay" beer

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CORDAY

1948

A beer named by a contest winner for choosing the next Rahr's beer label name. June 22, a dry Pilsner. The sham pre-chosen.

STANDARD BREW

1914

The first label of 1914 before prohibition, based on the earlier Standard Brew label design.

RADIUM

1919-1922 prohibition label design, Rahrs produced a standard alcohol beer during prohibition. Rahr Brewing Company of 1914. Name idea for prohibition from Dr. Heintz and Radium element frenzy of the era. A mock label for the Feds. and is a Keg beer. 

     

1933

Milwaukee beer distributed while waiting for Old Imperial to age. Rahr name not on label due to not a Rahr recipe. Very old recipe, available in keg and bottles, arrived on truck 4pm April 7th, 1933.

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1922-1928     

Prohibition beer by Joseph P Neugent, who started as secretary in Feb 1910, of Henry Rahr Son's Co. Joseph Neugent ran the brewery for Fred in mid 1922 to early 1923, then continued to 1928. Same as Radian with new label.  Note:The 2nd label of 1914 is a model for this label.

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RAHR'S HORN

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SELECT EXPORT

1880 to 1890

Export beer was not brewed nor made available in large quantities until 1880, Rahr's Green Bay mainly produced a non-export due to most of his beer was drank locally in the area before 1880. At this time lager was mainly produced.

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ALL STAR

1962  Blue Star

All Star beer by Green Bay Brewing, a market test, and identity confirmation. Designed by Creative Group Company

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BOCK

1952

Available as season permits, from standard premium beer.